Power of Branding and Freedom of Poetry

Maya Angelou once said (I'm paraphrasing) '' the purpose of all life is to be able to live like a poet one day. '' She went on to say that since poets already live like poets, their lives were not a postpone project, but the-ultimate-goal-realized by default.

How many times we have heard of those retirement dreams … the narratives that inevitably start with '' one day I'd like to … '' and continues with a description of one idyllic state or another … a beach house in Key West … playing golf eight hours a day in Arizona … buying a summer house in Florida and moving for good … writing (ah, at long last) that great novel, the chapters of which are lying somewhere inside those moldy cardboard boxes in the basement … to take the oath of chastity and join a monastery or a yoga ashram … take that trip to the Far East … or maybe even to throw itself with passion into a cause that is much larger than one's own limited life, like a political party, a crusade, a fund-raising juggernaut perhaps … on and on.

But underneath it all the aim is to arrive at that sublime state of inner peace and gentleness, something ill-defined but real, fuzzy but warm, a feeling that we feel is our birthright. Underneath it all we do not all point the gyroscopes of our lives to that nebulous state of elation and redemption that we sometimes refer to as '' poetic ''?

The rest is mostly a life-long process of branding ourselves as a desirable product in this increasingly globalized and fickle marketplace.

A brand is a total image with a price, a consistent package with defined and perceived borders. We are engineers. Attorneys. Machinists. Singers. Doctors. Teachers. Experts. Go-to guys. Ministers. Project managers. Historians. Curators. Tank drivers. Chefs. Shrinks. Plumbing … and, yes, Poets. Poets come in branded varieties as well. There is even a '' Poet Laurate '' for the whole United States (for the last few years we were extremely fortunate to have Billy Collins and Stanley Kunits and Ted Kooser as the PT Person).

All branding by definition shuns contradiction and ambivalence like a plague.

Fuzzy logic is fine for hi-tech digital cam-recorders but not for the experts that command healthy speaking fees. CEOs and four star generals are not expected to wear their troubling questions on their sleeves. Researchers at NIH do not get grants and doctors for not knowing what to do in the face of a new virus strain.

If things do not make sense outside a certain framework, then a branded professional knows how not to step outside that framework. A brand provides reproducible solutions to carefully-worded questions. Existentential panic does not command a premium price on the capitalist auction block.

Poetry, on the other hand, is a vulnerable exploration into everything that is left out by branding. It has no guarantees. No guidelines.

You can certainly encourage people to write poems. But I'm not sure at all if you can '' teach '' how to write poetry with the kind of money-back-guarantee bravado that is commonplace for a successful brand.

It is the only Odyssey that each person has to take all alone, go out and wander in the world, meet his demons, take them on one by one, beat them and return home victorious … only to do the same all over again the very next day.

Poetry, to use an analogy that Billy Collins has used in an Alaskan Quarterly Review interview, is like finding something curious sticking out from the sand in a desert and removing all that sand to discover the rest of the intriguing object. In that, poetry represents a vast freedom to rediscover all that is hidden from or by power.

Poetry raises all the in-between states and ambiguities censored by branding. So it is subversive by default.

However in that subversion there is also a deep affirmation of the most basic human value of all – freedom. That's despite the only thing branding can not buy and sell in the marketplace. A brand's power depends only on consumption. Poetry, on the other hand, is free the moment it is produced.

Our world needs more poets get into branded power play. Certainly someone like Leopold Sedar Senghor, a poet who became a statesman, will be remembered for his uplifting and dignified approach to international conflict. And conversely, I hope more branded professionals get into poetry as a way to humanize the market place of good and services.

What if the United Nations held a Poetry Workshop for one day of the year, with mandatory participation for all heads of state?

What if everyone in the world voted for the best Power Poet of the year through the Internet and the winner was declared on Valentine's Day?

Or what if Fortune 500 companies had poetry classes for their managers? Would not that be the ultimate out-of-the-box thinking and problem-solving bonanza on stereoids?

And what would happen if before one country attacked another, the presidents and top generals from both sides were forced to lock themselves in a room and write at least one poem, expressing why they hate the "other guys" and why they must fight? What if those poems were then distributed to the citizens of both nations and the world? Perhaps they would still go on and fight. And otherwise, just a tiny little shivering perhaps, they would not.

Without poetic abilities, branding easily degrades into a repetition of the past. If you are building a bridge, repetition of the past experience might actually be a beneficial discipline since no one wants to re-discover trigonometry every time there is a river to cross.

But in much more complex affairs of the heart, of which I consider international politics to institute just a small subset, the vulnerable freedom of a poem could be the only thing standing between our endangered humanity and the discovery of our birthright freedom – and even perhaps salvation.

Article Branding is an Integral Technique to the Success of Your Product – Are You Doing it Right?

What does article branding do? It turns a common product into a unique and exciting buying opportunity. There are a number of things that branding builds upon: value, image, utility, quality and service. You must be prepared for an ever changing moody market that might drop you for something new and hot, Branding will help you overcome this, and set you up for sustainability.

Methods which are the keys to effective branding are as follows:

Your brands total value. This is the sum of all your branding. You want to optimize all branding techniques for as few advertising and research dollars as possible, which makes article marketing a great choice as it costs very little compared to other forms of branding.

Your product has to stand out. Differentiate your product. This is very important! How is it different and better than your competitors? Why do this? You want your product to stand-out in peoples memory. Some brilliant product Key stones can help here, like this pizza ad: “delivered hot to your door in 30 minutes or get it free” . People remember this because it becomes a challenge. And they become emotionally involved in the product.

Customer relationship: the customer must have confidence in the quality of your product, which in their eyes is far better than your competitors. They will feel that nothing can truly compete with the features of your product.

Article branding is perfect choice to do all of the above. If the market likes what it see in a brand, there is know doubt that it will lead to increased sales and will allow you to brand a second cup to sell to your customers.

But beware once you have branded your product, it is almost impossible to change this. So do it right, or you will go bankrupt.

This is where the power of the Internet and article branding comes into power: problem, how will the market respond to a brand? This is not an exact science. This will involve market research and doing this online is almost instantaneous, as you can test the waters by writing a few articles to see how people react to your branding, or post at the forums to see what their reactions might be.

First thing you have to know is what are your company’s goals? Your branding should be lined up with those goals. My tip: if you want to succeed at article branding go to the professionals in this field:

6 Reasons to Cancel or Reschedule a Party

Canceling or rescheduling a party is a very unfortunate event but often it happens as the result of uncontrollable circumstances. Knowing how to deal with the situation is of uttermost importance.

Party failure is disappointing and difficult to handle but a number of reasons will demand it, regardless of your intentions. Here are a number of reasons for the cancellation or rescheduling of a party and some information on addressing guests and cancellation etiquette.

People Can not Make It

You will have to reschedule or cancel your party if too many guests are incapable of attending. Everyone wants to share big events and beautiful moments in life with dearest friends. If these people have difficulties making it to the party, choosing another date will certainly be the wisest move.

You may consider informing people about the change in person. Call everyone and you may even inquire about another date for the party to be held on.

A Storm is Coming Up

Weather can play a trick on you. It may interfere with your party planning attempts. You should reschedule your celebration in case a severe storm or another kind of meteorological disaster is expected – intense rain or snowfall, thunderstorms. It certainly is wiser to organize the party in the future than to put at risk the health and life of your guests.

Personal Tragedies

P personal tragedy that you or one of your dearest friends has experienced is another reason for the cancellation of a celebration. Postpone the party in the case of death or illnesses of family members. It will be inappropriate to have fun while someone you care for is mourning or feeling sick.

That Major Event

A major event taking place on the date when you plan to have your party will be yet another reason for cancellation. Postpone the party if somebody else is getting married on that date or if it is the anniversary of a couple you love.

Important city events – concerts, gatherings or sports finals may have you thinking about moving the party to another date, as well.

Illness

Cancel the party in the case of an illness or a medical condition. This is yet another unexpected and uncontrollable factor that will interfere with your plans and the organization process.

It could be a personal condition or a disease affecting someone you love and respect. You should better have the celebrity after that person gets better – this way you will have two reasons to bring people together and to party.

The Reason for Partying Has Disappeared

Sometimes, things fail going according to plan. Such sudden changes and unexpected turns may call for the cancellation of a party.

A baby shower will certainly be canceled in the case of a miscarriage. This huge, personal tragedy changes plans and demands for rapid reaction.

Party planners should always have a backup plan. Very often, life handles us surprises that we have difficulties coping with. Party failure or rescheduling may be tough but it certainly is needed in various instances. Knowing how to be flexible will help you deal with the situation.

6 Tips About Extended Warrantys For Your Automobile

Like any other insurance, you get what you pay for and trying to save a few dollars may not get you the coverage you need. The following are some basic tips to keep in mind when you are considering an extended warranty policy.

1. The first this you should ask yourself is whether or not you need an extended warranty.

On average, most auto manufacturers offer a 3 year or 36,000 mile bumper to bumper warranty. However, if your drive more the 12,000 mile per year and plan to keep your vehicle for a long time, then an extended warranty may be what you are looking for to get that peace of mind.

2. How reliable is your car? You should take a look at the reliability history of your automobile. Even though this is not fail-safe, it will give you an idea of ​​how much service you can expect. This information should be kept in mind when looking at an extended warranty.

3. What is the track record and history of the company?

Here are some question to ask yourself about the company:

– How long have they been in business? – How quickly do they payout to get a repair? – Do they offer roadside assistance? – Are there testimonials from other consumers you can read? – What is they standing with Better Business Bureau and other consumer watchdogs?

4. What about the repairs, can they be done at any repair shop? It's best to choose an extended warranty that, at the very least, gives you more than one service facility to choose from. You'll most certainly appreciate this if your vehicle ever need service while you're on a road trip, miles away from home.

5. How do you know which plan is right for you? If you want bumper-to-bumper coverage the up front cost will be higher, but this offers the most coverage. If you select a higher deduction per repair and you automobile is trouble pron, you may end up spending more money in the long run. Read the fine print!

Here are some questions to ask when selecting a plan:

– Is the plan transferable or renewable? – Where can you have the repairs done? – Do you have to outlay cash up front for the repairs and wait for a reimbursement? – Does the plan offer any roadside assistance? If you travel a lot or have long commutes, this type of plan may be just right for you. With travel assistance you can get:

– car rental reimbursement – food and lodging – flat tires repaired – gas if you run on empty – a tow – and etc.

6. If you make the decision to get an extended warranty, there are three type to choose from: – Manufacturer: Typically, no problems about the cost of a repair but this has the highest up front costs and repair shop may be limited in your area. – Dealer: has a lower up front cost and you get the plan at the same place you bought the vehicle, but there is usually only one point of service for repairs. – Independent: has the lowest up front costs, typically 30% to 50% lower than manufacturers and dealers, however, coverage may not be as expected.